Here at Naked, we’re committed to taking responsibility for our packaging 100%. It’s why every single bottle is made from 100% recycled plastic.
Now ain’t that fantastic.
We’ve dumped all virgin plastic (that’s brand-new plastic to you)
from our bottles. So now they’re all made from 100% recycled
Ain’t that fantastic.
But even better than that, they’re re-recyclable, so please, we’re begging you, chuck them in the recycling when you’re done. Then your bottle’s plastic can be reincarnated again and again and again and again.
Circular economy. It’s ‘smart person talk’ that means rather than use a plastic bottle once and then binning it, the plastic gets reused over and over and over and over again.
By using recycled plastic and supporting the ‘circular economy’, we’re helping turn plastic into a reusable resource while reducing carbon emissions along the way1. Designing for recyclability also reduces the chances of plastic going to landfill. Nice.
1 Franklin Associates, a division of ERG.